LATINOS IN BUSINESS

 César Felipe Millán Favela in August 27, 1969 is a Mexican-American dog behaviorist. He is widely known for his television series Dog Whisperer with Cesar Millan, broadcast in more than one hundred countries worldwide. Prior to The Dog Whisperer series, Millan focused on rehabilitating severely aggressive dogs and founded the Dog Psychology Center I  in East Los Angeles which later moved to its permanent home in Santa Clarita, California.

Sworn in as a U.S. citizen on March 12, 2009 at a ceremony in Montebello, California. 

. “When I started reading all the scientific books, I realized that most of those things my grandfather knew from experience, from trial and error. For example, he didn’t know a dog’s nose was 10,000 times more powerful than a human’s nose. He just knew this is the way dogs experience the world – nose first. He never had training, but he was very instinctual, a natural pack leader, and I think he saw that same gift in me.”  When he was a teenager, his family purchased their first TV set. He preferred the classic “Lassie” and “The Adventures of Rin Tin Tin” series and, inspired by them, dreamed that he would move to Hollywood and become the world’s best dog trainer. “I told my mom, ‘I’m going to be the best dog trainer in the world.’“  In December of 1990, at the age of 21, Millan, who spoke no English, crossed the border into California. He landed his first job grooming dogs, soon gaining a reputation for his calming effect on even the most difficult dogs. Actress Jada Pinkett Smith became one of Millan’s first clients and supporters when he started his first Dog Psychology Centre located in a sketchy neighbourhood. When he told her that he wanted to be on TV, she provided him with an English tutor for a year.

With more than 25 years of experience, world-renowned dog behaviour expert and New York Times best-selling author Millan one of the most sought-after authorities in the field of dog behaviour and rehabilitation. A New York Times #1 best-selling author and accomplished global public speaker, along with being an internationally acclaimed star of several hit TV series, Millan is also an entrepreneur with an innovative product line under the Cesar Millan brand.

 César Felipe Millán Favela in August 27, 1969 is a Mexican-American dog behaviorist. He is widely known for his television series Dog Whisperer with Cesar Millan, broadcast in more than one hundred countries worldwide. Prior to The Dog Whisperer series, Millan focused on rehabilitating severely aggressive dogs and founded the Dog Psychology Center I  in East Los Angeles which later moved to its permanent home in Santa Clarita, California.

Sworn in as a U.S. citizen on March 12, 2009 at a ceremony in Montebello, California. 

. “When I started reading all the scientific books, I realized that most of those things my grandfather knew from experience, from trial and error. For example, he didn’t know a dog’s nose was 10,000 times more powerful than a human’s nose. He just knew this is the way dogs experience the world – nose first. He never had training, but he was very instinctual, a natural pack leader, and I think he saw that same gift in me.”  When he was a teenager, his family purchased their first TV set. He preferred the classic “Lassie” and “The Adventures of Rin Tin Tin” series and, inspired by them, dreamed that he would move to Hollywood and become the world’s best dog trainer. “I told my mom, ‘I’m going to be the best dog trainer in the world.’“  In December of 1990, at the age of 21, Millan, who spoke no English, crossed the border into California. He landed his first job grooming dogs, soon gaining a reputation for his calming effect on even the most difficult dogs. Actress Jada Pinkett Smith became one of Millan’s first clients and supporters when he started his first Dog Psychology Centre located in a sketchy neighbourhood. When he told her that he wanted to be on TV, she provided him with an English tutor for a year.

With more than 25 years of experience, world-renowned dog behaviour expert and New York Times best-selling author Millan one of the most sought-after authorities in the field of dog behaviour and rehabilitation. A New York Times #1 best-selling author and accomplished global public speaker, along with being an internationally acclaimed star of several hit TV series, Millan is also an entrepreneur with an innovative product line under the Cesar Millan brand.

Over the years, the company has partnered with stars like Jason Derulo, Meghan Trainor, Shakira, Maluma, Shaggy, Claudia Leitte, Pitbull, Wisin, Yandel, Don Omar, Luis Fonsi, Lil Jon and Daddy Yankee, to incorporate high-energy music into their popular fitness routines.

“Music is fundamental to Zumba. With great music, you lose yourself in the moment and it doesn’t feel like you are working out. “Latin music works perfectly for Zumba as the primary steps in class stem from certain Latin styles. But Bollywood music is right up there too,” added the 48-year-old Columbian, who dismisses the concept of ‘Bollywood Zumba’.

“It is important to note that ‘Bollywood Zumba’ does not formally exist. A Zumba class can certainly feature some Bollywood-style tracks but it is important that the music is primarily Latin and follows a certain formula, in which we train instructors.  “Only a properly trained and licensed instructor can deliver the genuine experience. That said, we at Zumba have created some Bollywood style tracks which we have provided to instructors around the world...and they absolutely love them.”  A core idea behind the fitness routine is to combine fun with exercise. “People have realised that exercise is the best medicine. Regular exercise reduces the likelihood of a range of diseases and improves the mood. Exercise has moved away from being just for those that want to compete in sport or show off their body -- it is a means by which everyone can lengthen their life expectancy.”

Excited about hosting a masterclass in India, Beto Perez, creator of the fitness solution Zumba, says by creating a fun environment, people don’t realise how hard they are working out. He is glad people worldwide are becoming conscious about the importance of exercise.

Asserting that it is a “business of fun”, Perez added: “Create a fun environment and people don’t realise how hard they are working and how many calories they are burning. The ability to connect with an audience and bring a sense of joy to the class is primarily what I look for in an instructor. “It’s not about being the best dancer or having the biggest muscles...it’s about filling a room with energy and happiness.”

(hindustantimes)